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Random, Rapid Growth

Oscar Wylee


Hit the ground running

When a product is this good, and the Client is this Millenial... you just run. For meetings, for Site Inspections, to the Market for tenders, and sometimes to be far far away.

bringing form to the firmament

OW had a beautiful and successful star store in Galeries Victoria – nothing else in the OW galaxy looked that good nor performed as well. Our challenge was therefore to deliver that considered, curated experience for the capital spend of their more aesthetically challenged cousins, at speed. In some of the highest end centre’s in Australia, whilst juggling a garden rake, a kitten and a chain saw.


look over there - no fomo

Paris (Texas) was key to our plan, as was Pietermaritzburg in RSA, Shanghai in China and Geelong! Import law, time and principle, and feet versus meters proved that our roll out needed to be hyper local and responsive, and so we created hubs of supply in all countries to supplement our primary Chinese manufacture and ship.