--- title: Philosophy --- [Skip to content](https://blacklinegroup.com.au/philosophy#main-content) [![Black Line Group](https://blacklinegroup.com.au/hs-fs/hubfs/BLGroup_logo_white-01-2.png?width=80&height=55&name=BLGroup_logo_white-01-2.png "Black Line Group")](https://blacklinegroup.com.au/?hsLang=en) - [Work](https://blacklinegroup.com.au/work) - [Philosophy](https://blacklinegroup.com.au/philosophy) - [Blog](https://blacklinegroup.com.au/thoughts) - [Clients](https://blacklinegroup.com.au/clients) - [Contact](https://blacklinegroup.com.au/contact) Search Its really as simple as that # We Love Shops Customers & Shops are everything we do. So we obsess, and agitate, and care about every little bit of the whole journey. ![BLR-Philosophy-Graph](https://blacklinegroup.com.au/hubfs/BLR-Philosophy-Graph.webp "BLR-Philosophy-Graph") Here’s where we show you a chart, or some icons, or a matrix, and tell you it will make your Customers love you. You need a methodical process sure. You need to think first, craft the story, engage your customers, generate change, and then leave a legacy so change gets easier. **I guess you could say we have all been "handpicked"?** ![All_Avatars_Civilian_Adrian](https://blacklinegroup.com.au/hubfs/All_Avatars_Civilian_Adrian.webp "All_Avatars_Civilian_Adrian") Managing Director ADRIAN BLACK King of Snapchat ![All_Avatars_Civilian_Darren](https://blacklinegroup.com.au/hubfs/All_Avatars_Civilian_Darren.webp "All_Avatars_Civilian_Darren") Construction Manager DARREN WROUGHTON Deep wisdom and a bottomless Inbox ![All_Avatars_Civilian_Kerry](https://blacklinegroup.com.au/hubfs/All_Avatars_Civilian_Kerry.webp "All_Avatars_Civilian_Kerry") Chief Finance Officer KERRY ANDREWS Numbers, numbers, numbers (and sometimes letters) ![All_Avatars_Civilian_Matt-01-1](https://blacklinegroup.com.au/hubfs/All_Avatars_Civilian_Matt-01-1.webp "All_Avatars_Civilian_Matt-01-1") Our mate in spirit MATTHEW MORRISSEY "Just tell me how many you need mate" ![Yvonne](https://blacklinegroup.com.au/hubfs/Yvonne.png "Yvonne") Designer YVONNE MOWAD "If it's not right, then it's not finished" ![Sneha](https://blacklinegroup.com.au/hubfs/Sneha.png "Sneha") Accountant SNEHA SHRESTHA "In the real world, I assure you there is no such thing as algebra" ![All_Avatars_Civilian_Michelle](https://blacklinegroup.com.au/hubfs/All_Avatars_Civilian_Michelle.webp "All_Avatars_Civilian_Michelle") Senior Designer MICHELLE COOK "It's all in the detail..." ![All_Avatars_Civilian_Steph](https://blacklinegroup.com.au/hubfs/All_Avatars_Civilian_Steph.webp "All_Avatars_Civilian_Steph") Branding Associate STEPH SPATINO "Let's keep it Fresh" ![Sarah](https://blacklinegroup.com.au/hubfs/Sarah.png "Sarah") Senior Client Manager SARAH DARGAVILLE "More moves than John Travolta" ![Therese](https://blacklinegroup.com.au/hubfs/Therese.png "Therese") Junior Project Manager THERESE CAPPEK The newest Black-Liner, teaching us all something new ![Ted](https://blacklinegroup.com.au/hubfs/Ted.png "Ted") Senior Designer TED YAN "Behind every great designer is a woman rolling her eyes" ![All_Avatars_Civilian_Steph](https://blacklinegroup.com.au/hubfs/All_Avatars_Civilian_Steph.webp "All_Avatars_Civilian_Steph") Join the team! YOU! Get in touch if you are interested in joining the Black Line team. ![Tim](https://blacklinegroup.com.au/hubfs/Tim.png "Tim") Product Manager TIM VERDON Turns great ideas in to working solutions ![Aydan](https://blacklinegroup.com.au/hubfs/Aydan.png "Aydan") Operations Manager AYDAN WALKER You'll need to be fast to catch Aydan out ![Gill](https://blacklinegroup.com.au/hubfs/Gill.png "Gill") Facilities Co-Ordinator GILL COTTON The best from the West.  ![Andy](https://blacklinegroup.com.au/hubfs/Andy.png "Andy") Business Development ANDREW WALFORD Shaken more hands than the Queen, all without gloves! ![All_Avatars_Civilian_Matt_43](https://blacklinegroup.com.au/hubfs/All_Avatars_Civilian_Matt_43.png "All_Avatars_Civilian_Matt_43") Junior Project Manager MATTHEW ALLERTON ![All_Avatars_Civilian_Jennifer](https://blacklinegroup.com.au/hubfs/All_Avatars_Civilian_Jennifer.png "All_Avatars_Civilian_Jennifer") Design Associate JENNIFER TAHER ![All_Avatars_Civilian_Laura](https://blacklinegroup.com.au/hubfs/All_Avatars_Civilian_Laura.png "All_Avatars_Civilian_Laura") Design Associate LAURA BORDA ![All_Avatars_Civilian_Mitchell](https://blacklinegroup.com.au/hubfs/All_Avatars_Civilian_Mitchell.png "All_Avatars_Civilian_Mitchell") Project Manager Mitchell Field ##### Black Line Group. With projects delivered in Australia, New Zealand, South Africa, United Kingdom and America, we build brands every day of the year [Follow us on Facebook](https://www.facebook.com/blacklineretail) [Follow us on Instagram](https://www.instagram.com/blackline.group/) [Follow us on LinkedIn](https://au.linkedin.com/company/black-line-retail) © 2022 Black Line Group | [Privacy Policy](https://26734545.hs-sites-eu1.com/privacy-policy?hsLang=en) | [Job Application Policy](https://26734545.hs-sites-eu1.com/privacy-policy-for-job-applicants?hsLang=en) | [Website T&C's](https://26734545.hs-sites-eu1.com/website-terms-and-conditions-of-use?hsLang=en) | [New Vendor?](https://26734545.hs-sites-eu1.com/blackline-new-supplier-form?hsLang=en) ##### Our Office. 116 Devonshire St Surry Hills NSW 2010 Australia [hello@blacklinegroup.com.au](mailto:hello@blacklinegroup.com.au) +612 9070 9900 ##### Fear of missing out? Stay up to date with the latest from Black Line.