--- title: Can we disrupt disruption? description: "The definition of disruption; \"disturbance or problems which interrupt an event, activity, or process.\"" image: https://blacklinegroup.com.au/hubfs/Disruption.jpg --- [Skip to content](https://blacklinegroup.com.au/thoughts/can-we-disrupt-disruption#main-content) [![Black Line Group](https://blacklinegroup.com.au/hs-fs/hubfs/BLGroup_logo_white-01-2.png?width=80&height=55&name=BLGroup_logo_white-01-2.png "Black Line Group")](https://blacklinegroup.com.au/) - [Work](https://blacklinegroup.com.au/work) - [Philosophy](https://blacklinegroup.com.au/philosophy) - [Blog](https://blacklinegroup.com.au/thoughts) - [Clients](https://blacklinegroup.com.au/clients) - [Contact](https://blacklinegroup.com.au/contact) Search [Black Line Group](https://blacklinegroup.com.au/thoughts/author/black-line-group) Dec 24, 2022 10:15:07 AM # Can we disrupt disruption? ![Disruption](https://blacklinegroup.com.au/hs-fs/hubfs/Disruption.jpg?width=1024&height=768&name=Disruption.jpg) - Steph's thoughts The definition of disruption; “disturbance or problems which interrupt an event, activity, or process.” It’s the current buzz word! It’s what big business have claimed to do and what the little guys want to be a part of. I’m not sure there has been anything like since ‘Omni-channel’ hit our vocab. But this makes me think, if everyone is doing it, how can you do it differently? Disrupt the disruptor? I mean, I don’t have the answer, do you? ## Comments ### Related Posts ###### [Instagram is a bodily function?](https://blacklinegroup.com.au/thoughts/instagram-is-a-bodily-function) - Steph's thoughts Scrolling is one of those things I don’t even have to think about anymore. It's like driving to work, I'm on auto pilot. Now I... ###### [Celebrity Endorsement: is it a turn on?](https://blacklinegroup.com.au/thoughts/celebrity-endorsement-is-it-a-turn-on) - Becky's thoughts ###### [Constraint creates innovation](https://blacklinegroup.com.au/thoughts/constraint-creates-innovation) Six years ago, we had our first introduction to [Vodafone](https://blacklinegroup.com.au/work/vodafone/). “We want stores delivered at half the price and twice as fast”. The ‘meeting’ was over in... ##### Black Line Group. With projects delivered in Australia, New Zealand, South Africa, United Kingdom and America, we build brands every day of the year [Follow us on Facebook](https://www.facebook.com/blacklineretail) [Follow us on Instagram](https://www.instagram.com/blackline.group/) [Follow us on LinkedIn](https://au.linkedin.com/company/black-line-retail) © 2022 Black Line Group | [Privacy Policy](https://26734545.hs-sites-eu1.com/privacy-policy) | [Job Application Policy](https://26734545.hs-sites-eu1.com/privacy-policy-for-job-applicants) | [Website T&C's](https://26734545.hs-sites-eu1.com/website-terms-and-conditions-of-use) | [New Vendor?](https://26734545.hs-sites-eu1.com/blackline-new-supplier-form) ##### Our Office. 116 Devonshire St Surry Hills NSW 2010 Australia [hello@blacklinegroup.com.au](mailto:hello@blacklinegroup.com.au) +612 9070 9900 ##### Fear of missing out? Stay up to date with the latest from Black Line. ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Black Line Group", "url" : "https://blacklinegroup.com.au/thoughts/author/black-line-group" }, "dateModified" : "2022-12-24T15:15:07.891Z", "datePublished" : "2022-12-24T15:15:07.000Z", "headline" : "Can we disrupt disruption?", "image" : [ "https://blacklinegroup.com.au/hubfs/Disruption.jpg" ], "mainEntityOfPage" : { "@id" : "https://blacklinegroup.com.au/thoughts/can-we-disrupt-disruption", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blacklinegroup.com.au/hubfs/BLGroup_logo_white-01-2.png" }, "name" : "Black Line Group" } } ```