--- title: "Celebrity Endorsement: is it a turn on?" description: We know that brands support celebrities and equally, celebrities support brands. But until now I have been of the thought that it was always a positive outcome. image: https://blacklinegroup.com.au/hubfs/celeb-endorse-tout.jpg --- [Skip to content](https://blacklinegroup.com.au/thoughts/celebrity-endorsement-is-it-a-turn-on#main-content) [![Black Line Group](https://blacklinegroup.com.au/hs-fs/hubfs/BLGroup_logo_white-01-2.png?width=80&height=55&name=BLGroup_logo_white-01-2.png "Black Line Group")](https://blacklinegroup.com.au/) - [Work](https://blacklinegroup.com.au/work) - [Philosophy](https://blacklinegroup.com.au/philosophy) - [Blog](https://blacklinegroup.com.au/thoughts) - [Clients](https://blacklinegroup.com.au/clients) - [Contact](https://blacklinegroup.com.au/contact) Search [Black Line Group](https://blacklinegroup.com.au/thoughts/author/black-line-group) Dec 24, 2022 10:30:49 AM # Celebrity Endorsement: is it a turn on? ![celeb-endorse-tout](https://blacklinegroup.com.au/hs-fs/hubfs/celeb-endorse-tout.jpg?width=1749&height=1749&name=celeb-endorse-tout.jpg) - Becky's thoughts We know that brands support celebrities and equally, celebrities support brands. But until now I have been of the thought that it was always a positive outcome. The brand get the street cred and the celeb gets free stuff; win win right? It seems that higher spending and more affluent customers aren’t so attracted to a famous face! Unlike us common folk who are drawn to those sparkling eyes and perfect features. An online store (who we wont name) found that a large number of high spending customers would stop shopping with them if they entered into a celebrity endorsement deal. Celebrity association was a complete turn off. Now some might say “well who cares, appeal to the masses and give us those Botox lips”! But in a time when every dollar counts, Retailers have to do more than pay a famous face to dance to make the big bucks. ## Comments ### Related Posts ###### [Constraint creates innovation](https://blacklinegroup.com.au/thoughts/constraint-creates-innovation) Six years ago, we had our first introduction to [Vodafone](https://blacklinegroup.com.au/work/vodafone/). “We want stores delivered at half the price and twice as fast”. The ‘meeting’ was over in... ###### [Instagram is a bodily function?](https://blacklinegroup.com.au/thoughts/instagram-is-a-bodily-function) - Steph's thoughts Scrolling is one of those things I don’t even have to think about anymore. It's like driving to work, I'm on auto pilot. Now I... ###### [Can we disrupt disruption?](https://blacklinegroup.com.au/thoughts/can-we-disrupt-disruption) - Steph's thoughts ##### Black Line Group. With projects delivered in Australia, New Zealand, South Africa, United Kingdom and America, we build brands every day of the year [Follow us on Facebook](https://www.facebook.com/blacklineretail) [Follow us on Instagram](https://www.instagram.com/blackline.group/) [Follow us on LinkedIn](https://au.linkedin.com/company/black-line-retail) © 2022 Black Line Group | [Privacy Policy](https://26734545.hs-sites-eu1.com/privacy-policy) | [Job Application Policy](https://26734545.hs-sites-eu1.com/privacy-policy-for-job-applicants) | [Website T&C's](https://26734545.hs-sites-eu1.com/website-terms-and-conditions-of-use) | [New Vendor?](https://26734545.hs-sites-eu1.com/blackline-new-supplier-form) ##### Our Office. 116 Devonshire St Surry Hills NSW 2010 Australia [hello@blacklinegroup.com.au](mailto:hello@blacklinegroup.com.au) +612 9070 9900 ##### Fear of missing out? Stay up to date with the latest from Black Line. ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Black Line Group", "url" : "https://blacklinegroup.com.au/thoughts/author/black-line-group" }, "dateModified" : "2022-12-24T15:30:49.713Z", "datePublished" : "2022-12-24T15:30:49.000Z", "headline" : "Celebrity Endorsement: is it a turn on?", "image" : [ "https://blacklinegroup.com.au/hubfs/celeb-endorse-tout.jpg" ], "mainEntityOfPage" : { "@id" : "https://blacklinegroup.com.au/thoughts/celebrity-endorsement-is-it-a-turn-on", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blacklinegroup.com.au/hubfs/BLGroup_logo_white-01-2.png" }, "name" : "Black Line Group" } } ```